Privacy Policy

[Last Updated: February 22, 2026]

This Privacy Policy describes how Genius IT World (Brand: Blufury) (“Company”, “we”, “us”, or “our”) collects, uses, stores, processes, and protects your personal information when you access or use our website, products, or services.

By visiting this website, creating an account, purchasing our products, or otherwise providing your personal information, you acknowledge that you have read, understood, and agreed to the terms outlined in this Privacy Policy.

This Privacy Policy is governed by the applicable laws of India, including the Information Technology Act, 2000 and its associated rules relating to data protection and privacy. Where applicable, this policy also reflects certain principles of the General Data Protection Regulation (GDPR) to ensure responsible and transparent handling of user data.

1. Company Information

Brand Name: Blufury
Legal Business Name: Genius IT World
Registered Location: Gujarat, India
Website: https://www.blufury.com

Data Controller: Blufury, operated and owned by Genius IT World, acts as the data controller responsible for the collection, processing, and protection of personal information obtained through this website and related services.

2. Definitions

For the purposes of this Privacy Policy:

Personal Data: Any information that identifies, relates to, describes, or can reasonably be linked to an identifiable individual.

Processing: Any operation performed on personal data, including collection, recording, storage, organization, use, transfer, or deletion.

Data Subject: An individual whose personal data is collected or processed.

Cookies: Small data files stored on a user’s device to enhance website functionality, improve user experience, and analyze website traffic.

3. Information We Collect

We may collect the following categories of personal and technical information when you interact with our website, create an account, place an order, or communicate with us.

• Personal and Contact Details
  • Full name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
• Payment Information
  • Payment card details (credit or debit card information)
  • Transaction details
  • Payment confirmation records

Note: All payment transactions are securely processed through authorized third-party payment gateway providers. We do not store complete financial information such as full card numbers or sensitive payment credentials.

• Order and Transaction Data
  • Product purchasing details
  • Order ID and invoice information
  • Order value and payment status
  • Shipping and delivery details
  • Return, replacement, or refund records
  • Purchase history
• Account Information
  • Username
  • Password
  • Account preferences or settings
• Website Usage and Device Information
  • IP address
  • Device type, browser type, and operating system
  • Access times and pages viewed
  • Website navigation patterns and interaction with website features
  • Device identifiers
• Cookies and tracking data
  • Communication Data
  • Customer service interactions
  • Support requests and inquiries
  • Feedback, product reviews, and other communications submitted by users

4. Legal Basis for Processing (GDPR-Aligned)

Where applicable, we process personal data based on the following legal grounds:

• • Consent: When you voluntarily provide personal information through forms, account registration, newsletter subscriptions, or other interactions with our website.
  • Contractual Necessity: To process and fulfill orders, provide customer support, manage transactions, and deliver products or services requested by you.
  • Legitimate Interests: To improve our website, products, and services; analyze website usage; prevent fraud; maintain system security; and enhance the overall user experience.
  • Legal Obligation: To comply with applicable laws, regulations, government requests, or legal processes under the laws of India and other relevant jurisdictions.

5. How We Use Your Information

We use the personal information collected from users strictly for lawful and legitimate business purposes, including but not limited to:

• Processing, confirming, and delivering customer orders
• Managing payments, billing, and preventing fraudulent transactions
• Providing customer support, order updates, and service-related notifications
• Improving website functionality, performance, and overall user experience
• Conducting analytics, internal research, and internal business operations
• Sending marketing communications, promotional offers, or newsletters only where prior consent has been provided

We ensure that personal data is used only to the extent necessary for these purposes and handled in accordance with applicable data protection and privacy laws.

6. Data Sharing and Disclosure

To operate our website, process transactions, and provide services efficiently, we may share limited personal information with trusted third-party service providers. These providers process data only for specific operational purposes and are required to maintain appropriate security and confidentiality standards.

We may share necessary information with the following categories of service providers:

• Payment Processing Providers: Secure payment gateway providers responsible for processing online payments. Payment transactions are handled through encrypted systems, and we do not store complete payment card details on our servers.
• Shipping and Logistics Partners: Courier and logistics service providers responsible for order fulfillment and delivery. To complete deliveries, we may share necessary information such as the customer’s name, shipping address, and contact number.
• Communication and Notification Services: Service providers that help us send transactional emails, OTP verifications, order confirmations, and other service-related notifications.
• Customer Support and CRM Tools: Systems used to manage customer inquiries, chat support, and customer relationship management.
• Analytics and Advertising Partners: Third-party platforms that help us analyze website performance, measure advertising campaigns, and improve our marketing efforts. We may also share limited data with advertising partners to measure campaign performance and improve marketing effectiveness.
• Hosting, Infrastructure, and Cloud Service Providers: Technology providers responsible for website hosting, content delivery networks (CDN), data storage, and website infrastructure.
• Legal and Regulatory Authorities: Personal information may also be disclosed when required by law, regulation, legal process, or government request.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of the business or its assets, user information may be transferred to the successor entity as part of the transaction, subject to applicable data protection laws.

All third-party service providers are required to maintain appropriate data protection standards and confidentiality obligations, and they may process personal information only for the purposes for which it was shared.

7. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to ensure proper website functionality, improve user experience, analyze website performance, and support marketing activities.

Cookies are small data files stored on your device that allow websites to recognize returning visitors, remember user preferences, and provide a more efficient browsing experience.

We may use the following types of cookies:

• Essential Cookies: These cookies are necessary for the operation of the website. They enable core functionality such as secure browsing, shopping cart features, account login, and order processing.
• Analytics Cookies: We may use analytics services such as Google Analytics to understand how visitors interact with our website, analyze traffic patterns, and improve website performance.
• Advertising and Marketing Cookies: Advertising partners such as Google Ads and Meta (Facebook) may use cookies or similar technologies to measure advertising effectiveness and display relevant advertisements to users. 
• Preference Cookies: These cookies store user preferences and settings to enhance the browsing experience and provide personalized features.

Users may manage, restrict, or disable cookies through their browser settings. Please note that disabling certain cookies may affect the functionality or availability of some features of the website.

Where required by applicable laws, users may also be presented with a cookie notification banner when visiting the website. By continuing to use the website or accepting the cookie notice, users agree to the use of cookies and similar technologies as described in this Privacy Policy.

8. Cookies Banner Statement

When you first visit our website, a cookie notification banner will be displayed informing you about the use of cookies and similar tracking technologies.

The banner may display a message such as:

“We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and support our marketing activities. By clicking ‘Accept’, ‘OK’, or ‘Got It’, you consent to the use of cookies as described in our Privacy Policy.”

Users will be provided with an option to acknowledge the notice through a button such as “OK”, or “Got It”.

By accepting the cookie notice or continuing to interact with the website after the notice is displayed (where permitted by applicable law), users agree to the use of cookies and similar technologies in accordance with this Privacy Policy.

9. Data Protection and Security

We implement reasonable technical, administrative, and organizational security measures designed to protect personal information from unauthorized access, alteration, disclosure, or destruction.

Security measures may include, but are not limited to:

• SSL / HTTPS encryption to ensure secure data transmission

• Secure payment processing through trusted third-party payment gateways

• Restricted access controls for sensitive information

• Secure hosting servers and infrastructure

• System monitoring and security measures to detect and prevent potential threats

While we strive to protect personal data using commercially acceptable security practices, no method of transmission over the Internet or electronic storage is completely secure. Therefore, we cannot guarantee absolute security.

Users are responsible for maintaining the confidentiality of their account credentials, including usernames and passwords, and should take appropriate precautions to prevent unauthorized access to their accounts.

10. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including but not limited to:

• Processing and fulfilling customer orders

• Providing customer support and resolving disputes

• Complying with legal, tax, and regulatory obligations

• Preventing fraud and maintaining website security

• Internal business reporting, record keeping, and auditing purposes

Once personal information is no longer required for these purposes, it may be securely deleted, anonymized, or archived in accordance with applicable laws and data protection standards.

11. User Rights

Subject to applicable laws and regulations, users may have the right to request:

• Access to the personal data we hold about them

• Correction of inaccurate or incomplete personal information

• Restriction of or objection to certain data processing activities, where applicable

• Deletion of personal data, subject to legal and regulatory requirements

• Withdrawal of consent for receiving marketing communications at any time

Users may also unsubscribe from marketing communications by using the unsubscribe link provided in promotional emails or by contacting us directly.

To submit a request regarding your personal data, please contact us using the details provided in the Contact Information section of this Privacy Policy.

12. International Data Transfers

In certain circumstances, personal information may be processed or stored on servers located outside India, including through trusted third-party service providers that support website operations, analytics, advertising, or communication services.

When such transfers occur, we take reasonable steps to ensure that appropriate security measures, safeguards, and contractual protections are in place to protect personal data in accordance with applicable data protection laws.

By using our website and services, you acknowledge that your information may be processed or transferred across international jurisdictions where our service providers operate.

13. Children’s Privacy

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children.

If we become aware that personal information has been inadvertently collected from a person under the age of 18, we will take appropriate steps to promptly delete such information from our records.

Parents or guardians who believe that a child has provided personal information on our website may contact us so that the information can be removed.

14. Links to External Websites

Our website may contain links to third-party websites or services for user convenience or additional information.

Please note that we do not control and are not responsible for the content, security, or privacy practices of such external websites. These third-party sites operate independently and may have their own privacy policies and terms of use.

We encourage users to review the privacy policies and terms of any external websites they visit before providing personal information.

15. Policy Updates and Notifications

We may update or revise this Privacy Policy from time to time to reflect:

• Changes in applicable laws or regulatory requirements

• Updates to our business practices, services, or technologies

Any revised version of this Privacy Policy will be published on this page with an updated “Last Updated” date.

Users are encouraged to review this Privacy Policy periodically to stay informed about how we collect, use, and protect personal information.

Your continued use of the website after any updates are posted constitutes acceptance of the revised Privacy Policy.

16. Acceptance of This Policy

By accessing, browsing, or using our website and services, you acknowledge that you have read, understood, and agreed to the terms of this Privacy Policy.

If you do not agree with any part of this Privacy Policy, you should discontinue use of the website and services.

Your continued use of the website following the posting of updates or changes to this Privacy Policy constitutes acceptance of those changes.

Contact Information

For questions regarding this Privacy Policy or data rights requests, please contact us via our Contact Us page or using the details below:

Grievance Officer
Genius IT World
8 Narayan Nagar,
Rajkot, Gujarat – 360002,
India.

Phone: +91 88495 11299
Email: support@blufury.com